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About Us

HealthNow Brokerage Concepts, headquartered in Blue Bell, PA, is one of the country's leading group benefit marketers and brokerage firms. As a wholly-owned subsidiary of HealthNow New York Inc., HNBC provides market access to all major insurance carriers with offices located in the northeast region of the country. 

HealthNow Brokerage Concepts was founded in 1977 on a simple set of powerful principles that still ring true today: maintain an unwavering dedication to client service, and utilize state-of-the-art information systems to deliver unequaled support. These principles have guided us through the whirlwind of changes that so often characterize the complex world of insurance benefits and health care. 

In 2006, the New York State Insurance Department approved the acquisition of Brokerage Concepts, Inc. by HealthNow New York Inc. This strategic alliance enabled us to move into New York markets while significantly broadening both the customer base and product offerings for HealthNow. Today, as one of our industry's leading brokerage firms, specializing in group benefit plan design and administration, Brokerage Concepts and our dedicated and professional employees continue to provide best-in-class service for employers nationwide. 

At HNBC, we approach every opportunity to design a coverage solution with the same care and concern we would for a member of our own family. We understand the importance of blending the right complimentary elements to provide innovative and comprehensive strategies to meet any group benefit plan objectives. HealthNow Brokerage Concepts provides unparalleled access to major insurance carriers. 

Lastly, at HealthNow Brokerage Concepts, we stand behind every plan - from proposal to implementation, right on through to the efficient administration of every client claim. Our depth of industry expertise combined with "best in class" technology provides easy access to information and unsurpassed customer service. We never lose sight of our commitment to provide you with world class customer service. Our history of satisfied clients is a true testament to the success of our approach.  

Parent Company

HealthNow New York, Inc. is a Buffalo, NY-based health insurance carrier with $2.5 billion in revenue. The company’s outstanding reputation for services and unwavering commitment to member satisfaction has been recognized by an “excellent” rating from the National Committee for Quality Assurance (NCQA).

Since 1936, HealthNow New York has been a pioneer in providing quality health care services to companies and individuals in the region. As an industry leader, the company provides innovative products, services, and technologies to improve the availability, quality, and cost of health care.

Corporate Leadership

Meet our Leadership team, and learn about their background and unique skill sets.


HNBC is an active member in many of the industry’s most influential accredited insurance associations.